VW Pickup Concept in dramatic Baywatch style video
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VW Pickup Concept in dramatic Baywatch style video
The Baywatch jokes started as soon as Volkswagen revealed the Pickup Concept
at the 62nd IAA Commercial Vehicles Show this past September. Decked
out in rescue gear with press shots taken on a beach, it was
unavoidable.
Apparently the VW marketing folks are keen to exploit this surf and
rescue angle, perhaps because Baywatch star David Hasselhoff (aka the
'Hoffmeister' or 'The Hoff') is a pop icon in Germany, and have
released this new Baywatch style dramatic video. Don't get your hopes
up as there's no slow-mo running scenes here of beautiful lifeguards.
Drama aside, the Pickup Concept previews the full production model
currently in development which is believed to carry the name Robust or
possibly Taro. Volkswagen will begin production of the 1 ton truck in
the fall of 2009 at its plant in Pachero Argentina with sales to begin
soon after in the models key markets: South America, South Africa,
Australia and Europe. There are no confirmations on when or if the
pickup will make it to US shores, but surely that can't be too far
round the corner.
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