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Lamborghini Announces Ad Personam Personalization Program

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Lamborghini Announces Ad Personam Personalization Program

Post by LhYnxz on Tue Apr 01, 2008 2:35 pm

Automobili Lamborghini will present three
brand-new examples of vehicle personalization, intentionally drawing
inspiration from the most glamorous trends of the world of fashion, at
the upcoming Detroit Auto Show on January 13-26, 2008.

The proposed individualizations are part of the Ad Personam
personalization program. The vehicles are based on the concept of
"think of the impossible" and offers Lamborghini customers the ability
to create their own "original", perfectly tailor-made super sports car.

The Gallardo Spyder will be presented in an innovative Ad Personam
matte brown paint, Marrone Apus, now available on standard vehicles in
the wake of the enormous success met by the Reventón, the very first
Lamborghini offered with a matte finish.

Marrone Apus, an elegant shade halfway between brown and black, gives
off exquisite golden reflections in the sunlight due to a pigment able
to imbue the paint with an iridescent look.

The interior also exhibits a new shade of brown Alcantara, named
Marrone Gaia which is used to upholster the seats. The fabric is
combined with Marrone Janus and Bianco Polar leather, with the addition
of Pianolac used to cover the center console and steering wheel.

A new shade of light blue, Blu Cepheus, also joins the Ad Personam
program. It is proposed for the exteriors of the Murciélago LP640 Coupé
and Roadster in Detroit. This pale blue is reminiscent of the
naturalistic environment and is deliberately inspired by the purity and
transparency of polar ice, in addition to depicting one of the most
glamorous shades in fashion today.

This shade also benefits from the same iridescent effects of the matte
paint. The same pigment selected for Marrone Apus is used in this case
to attain and exalt a more primary blue when reflecting sunlight. Blu
Cepheus is iridescent in the light just like icebergs, although it
maintains its monochromatic nature.

Another novelty of the Ad Personam program is the leather selected for
the interiors of the Murciélago LP640 Roadster. This leather covers the
elegant seats of this super sports car, an Italian leather, in keeping
with Tuscany's prestigious tanning tradition. It is untreated, inspired
by the natural leather found on horse saddles and leads to natural
changes in color over time, a tendency that confirms its natural state
and total absence of treatments.

"Lamborghini is strongly focusing on the Ad Personam personalization
program due to the importance of offering customers the widest range of
possibilities for individualizing their cars. This allows them the
ability to reflect their own personality and style," states Stephan
Winkelmann, president and CEO of Automobili Lamborghini. "Many of our
customers take advantage of this program as a tool for owning an even
more exclusive Lamborghini."

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